A current appraisal of health- and nutrition-related claims in magazine food advertisements.

Abstract

This article reports a content analysis of health- and nutrition-related claims used in food advertisements in popular women's and men's magazines. The authors analyzed 734 food ads and 100 magazine issues. Their research shows that nutrient content claims (i.e., ones that focus on a specific nutrient component such as "low in fat") are the most… (More)
DOI: 10.1080/10810730.2012.727957

Cite this paper

@article{Nan2013ACA, title={A current appraisal of health- and nutrition-related claims in magazine food advertisements.}, author={Xiaoli Nan and Rowena Lynn Briones and Hongmei Shen and Hua Jiang and Ai Juan Zhang}, journal={Journal of health communication}, year={2013}, volume={18 3}, pages={263-77} }