A cultural exploration of consumers ’ interactions and relationships with celebrities

@inproceedings{Banister2016ACE,
  title={A cultural exploration of consumers ’ interactions and relationships with celebrities},
  author={Emma N. Banister and Hayley L. Cocker},
  year={2016}
}
This paper offers a cultural exploration of young adult consumers’ everyday interactions and relationships with celebrities. Adopting an interpretive methodology, we build on McCracken’s (1986; 1989) important work on cultural-meaning transfer, and integrate a contemporary understanding of consumers as co-creators of meaning, in order to explore their everyday experiences with celebrities. Findings suggest that consumers purposefully interact with celebrities in a diverse range of ways and… CONTINUE READING

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