A cross-industry review of B2B critical success factors

@article{Eid2002ACR,
  title={A cross-industry review of B2B critical success factors},
  author={Riyad Eid and Myfanwy Trueman and Abdel Moneim Ahmed},
  journal={Internet Research},
  year={2002},
  volume={12},
  pages={110-123}
}
Business-to-business international Internet marketing (B2B IIM) has emerged as one of the key drivers in sustaining an organisation’s competitive advantage. However, market entry and communication via the Internet have affected the dynamics and traditional process in B2B commerce. Difficulties resulting from these new trends have been cited in the literature. Research into identifying what are the critical success factors for global market entry is rare. This research presents a comprehensive… CONTINUE READING

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