A cross‐national investigation of an extended technology acceptance model in the online shopping context

@inproceedings{Tong2010ACI,
  title={A cross‐national investigation of an extended technology acceptance model in the online shopping context},
  author={Xiao Tong},
  year={2010}
}
Purpose – The purpose of this paper is to test the cross‐national application of an extended technology acceptance model (TAM) in online shopping across the USA and China. Specifically, the proposed model is tested for invariance, and used to investigate the effect of the TAM constructs on online purchase intentions and interrelationships among the constructs across the two samples.Design/methodology/approach – A total of 513 usable questionnaires were collected in the USA and China… CONTINUE READING

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