A conventionalist theory of the Business Model in the context of business creation for understanding organizational impetus

  title={A conventionalist theory of the Business Model in the context of business creation for understanding organizational impetus},
  author={Thierry Verstraete and Est{\`e}le Jouison-Laffitte},
  journal={Management international},
The Business Model is a buzzword that appeared with the famous start-ups. The authors adopt a conventionalist approach to explain its nature. They show that a convention implies a movement that brings into being the entrepreneurial phenomenon, and with it, the seeds of an organization. In real terms, the entrepreneur must go prospecting to convince the owners of the resources he needs for his project to bring them to him, so that he can make an offer of value to the market. They will only join… 

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