A contingency model for studying R&D-marketing integration in NPD context

@article{Lu2002ACM,
  title={A contingency model for studying R&D-marketing integration in NPD context},
  author={Iuan-yuan Lu and Tsun-jin Chang},
  journal={IJTM},
  year={2002},
  volume={24},
  pages={143-164}
}

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