A computer simulation model of mass media interventions directed at tobacco use.

@article{Levy2001ACS,
  title={A computer simulation model of mass media interventions directed at tobacco use.},
  author={David T Levy and Karen B Friend},
  journal={Preventive medicine},
  year={2001},
  volume={32 3},
  pages={284-94}
}
OBJECTIVES The goal of this study was to develop a simulation model to examine the effects of tobacco control mass media interventions on smoking rates and smoking-attributable deaths. METHODS The model projects the number of smokers and smoking-related deaths. Based on empirical and theoretical research, the effects of media interventions, varying in magnitude and duration, directed at all smokers and directed specifically at youth under age 18 are modeled. RESULTS The model predicts that… CONTINUE READING