A comparison of the different versions of popular technology acceptance models: A non-linear perspective

Purpose – The purpose of this paper is to provide a complete and chronological view of the evolution of the main acceptance and use of technology models, from the 1970s to the present day. Design/methodology/approach – A comparison of partial least squares (linear model) andWarpPLS (non-linear model) has been run for each acceptation of technology model… CONTINUE READING