A comparison of response characteristics from web and telephone surveys

  title={A comparison of response characteristics from web and telephone surveys},
  author={Catherine A. Roster and Robert Dean Rogers and Gerald Albaum and D. Klein},
Increasingly, web surveys are being used to supplement telephone survey data and some predict internet methods will one day replace telephone interviews as the primary method for surveying general populations. Despite these trends, few studies have systematically compared response differences between the two methods. This article describes a study in which both telephone and web surveys were used to collect data on the corporate reputation of an international firm. Findings reveal significant… CONTINUE READING

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