A comparative study of motivational differences for online shopping

  title={A comparative study of motivational differences for online shopping},
  author={Sunanda Sangwan and Judy A. Siguaw and Chong Guan},
  journal={Data Base},
Purchasing through online retailers, electronic markets, and virtual communities has its value. Often motivations to buy online differ from those in an offline environment and these motivations may be more incongruent for online shoppers dispersed globally. In this study, motives to purchase in an electronic environment in the context of two countries are studied. Two data sets of 538 respondents (304 in Singapore and 279 in China) were collected. Results show that there is a significant… 

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