Corpus ID: 167611468

A classification of consumer involvement in new product development

  title={A classification of consumer involvement in new product development},
  author={M. Sinclair and I. Campbell},
  • M. Sinclair, I. Campbell
  • Published 2014
  • Computer Science
  • Processes such as co-design, crowdsourcing and open design are challenging previously held notions about the role of the consumer within New Product Development. The degree and validity of consumer involvement in product creation varies according to the process concerned, however to date little research exists to classify this involvement. In this paper the New Product Development process is divided into four phases: conception, specification, design and manufacture. The ability of the consumer… CONTINUE READING
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