A capability perspective on service business development in small and medium-sized suppliers

@inproceedings{Gebauer2012ACP,
  title={A capability perspective on service business development in small and medium-sized suppliers},
  author={Heiko Gebauer and Marco Paiola and Bo Edvardsson},
  year={2012}
}
Existing research suggests three theoretical pathways for service business development. The first pathway involves incremental enhancement of relational value for existing supplier–buyer relationships (Alpha). The second pathway captures financial value-seeking behavior in existing and new supplier–buyer relationships (Beta). The third pathway is a radical leap toward a new value constellation downstream in the value chain (Gamma). Our main research question aims at the exploration of these… CONTINUE READING

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