A Three-Decade Retrospective on the Hostile Media Effect

  title={A Three-Decade Retrospective on the Hostile Media Effect},
  author={Richard M. Perloff},
  journal={Mass Communication and Society},
  pages={701 - 729}
  • R. Perloff
  • Published 14 June 2015
  • Business
  • Mass Communication and Society
Some 30 years ago, Vallone, Ross, and Lepper (1985) conducted a pioneering study of the hostile media effect in which they demonstrated that partisans perceive media coverage as unfairly biased against their side. Over the ensuing decades, scores of experiments and surveys have extended their findings, demonstrating hostile media effects in a variety of domains. Taking the measure of the research more than 30 years later by systematically reviewing the many studies conducted in different… 

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