A Theory of Unconscious Thought

@article{Dijksterhuis2006ATO,
  title={A Theory of Unconscious Thought},
  author={A. J. Dijksterhuis and Loran F Nordgren},
  journal={Perspectives on Psychological Science},
  year={2006},
  volume={1},
  pages={109 - 95}
}
We present a theory about human thought named the unconscious-thought theory (UTT). The theory is applicable to decision making, impression formation, attitude formation and change, problem solving, and creativity. It distinguishes between two modes of thought: unconscious and conscious. Unconscious thought and conscious thought have different characteristics, and these different characteristics make each mode preferable under different circumstances. For instance, contrary to popular belief… 

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