A Theory of Social Interactions
@article{Becker1974ATO, title={A Theory of Social Interactions}, author={Gary Stanley Becker}, journal={Journal of Political Economy}, year={1974}, volume={82}, pages={1063 - 1093} }
This essay incorporates a general treatment of social interactions into the modern theory of consumer demand. Section 1 introduces the topic and explores some of the existing perspectives on social interactions and their importance in the basic structure of wants. In Section 2, various characteristics of different persons are assumed to affect the utility functions of some persons, and the behavioral implications are systematically explored. Section 3 develops further implications and…
614 Citations
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