A Theory of Framing and Opinion Formation in Competitive Elite Environments

@article{Chong2007ATO,
  title={A Theory of Framing and Opinion Formation in Competitive Elite Environments},
  author={Dennis Chong and J. Druckman},
  journal={Journal of Communication},
  year={2007},
  volume={57},
  pages={99-118}
}
Public opinion often depends on how elites choose to frame issues. For example, citizens’ opinions about a Ku Klux Klan rally may depend on whether elites frame the event as a free-speech issue or a public safety issue. Past research has focused largely on documenting the size of framing effects in uncontested settings. By contrast, there has been little research on framing in competitive environments in which individuals receive multiple frames representing alternative positions on an issue… Expand
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