A Theoretical Review of Mobile Commerce Success Determinants
@article{Njenga2016ATR, title={A Theoretical Review of Mobile Commerce Success Determinants}, author={Adrian D. Kamotho Njenga and Kate O. Litondo and Tonny K. Omwansa}, journal={Journal of Information Engineering and Applications}, year={2016}, volume={6}, pages={13-23} }
Mobile commerce (M-Commerce) involves the delivery of trusted transaction services over mobile devices for the exchange of goods and services between consumers, merchants and across organizations. It may be accomplished through a variety of mobile devices over a wireless telecommunication network in a wireless environment. Despite the rapid pervasiveness of mobile based transactions in Kenya, questions relating to m-commerce success drivers are largely unexplored. This paper reviews prominent…
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