A Test of Two Models of Value Creation in Virtual Communities

@article{Porter2013ATO,
  title={A Test of Two Models of Value Creation in Virtual Communities},
  author={Constance Elise Porter and Sarv Devaraj and Daewon Sun},
  journal={J. of Management Information Systems},
  year={2013},
  volume={30},
  pages={261-292}
}
Does a firm get any extra value from investing resources in sponsoring its own virtual community above and beyond the value that could be created for the firm, indirectly, via customer-initiated communities? If so, what explains the extra value derived from a firm-sponsored virtual community and how might this understanding inform managers about appropriate strategies for leveraging virtual communities as part of a value-creating strategy for the firm? We test two models of virtual community to… CONTINUE READING

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