A Test of Objectification Theory: The Effect of the Male Gaze on Appearance Concerns in College Women

@article{Calogero2004ATO,
  title={A Test of Objectification Theory: The Effect of the Male Gaze on Appearance Concerns in College Women},
  author={Rachel M. Calogero},
  journal={Psychology of Women Quarterly},
  year={2004},
  volume={28},
  pages={16 - 21}
}
This study extends the research on objectification theory by examining the effect of anticipating a male or female gaze on appearance-related concerns in 105 female undergraduates. Gaze anticipation was manipulated by having participants believe they would be interacting with a man or woman before completing several self-report measures. Results demonstrated that anticipating a male gaze produced significantly greater body shame and social physique anxiety than anticipating a female gaze, while… 

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