A Target-Based Decision-Making Approach to Consumer-Oriented Evaluation Model for Japanese Traditional Crafts

@article{Huynh2010ATD,
  title={A Target-Based Decision-Making Approach to Consumer-Oriented Evaluation Model for Japanese Traditional Crafts},
  author={Van-Nam Huynh and Hongbin Yan and Yoshiteru Nakamori},
  journal={IEEE Transactions on Engineering Management},
  year={2010},
  volume={57},
  pages={575-588}
}
This paper deals with the evaluation of Japanese traditional crafts, in which product items are assessed according to the so-called “Kansei” features by means of the semantic differential method. For traditional crafts, decisions on which items to buy or use are usually influenced by personal feelings/characteristics; therefore, we shall propose a consumer-oriented evaluation model targeting these specific requests by consumers. Particularly, given a consumer's request, the proposed model aims… CONTINUE READING
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