A Survey on the Business Goals, the Investment on Technology and the Return of Investment on Greek E-commerce Systems

Abstract

This paper presents a survey of Greek e-commerce systems. The study focuses on the technological infrastructure of e-commerce systems, their project managers’ objectives (both short term and long term), and their opinion concerning the aid of e-commerce systems for the development of their business. The study involved 15 managers who were interviewed using a structured questions list controlled by the interviewee. The questions list focused on four main categories: Human Recourses Management, E-commerce technologies, User Interface and service and Return of Investment (RoI). The paper also discusses individual reasons based on each company’s particularities and presents future goals. Introduction The rapidly increasing number of e-commerce systems operating worldwide is perhaps the best indicator of acceptance of such systems in the international commerce system [1]. In Greece the development of the e-commerce sector follows the international practice, although it is not so rapid [4] Nowadays a number of businesses present their products to the Internet users, although many of these businesses are still e-services (presentations of their products willing to attract the customer to the actual shop) and not e-commerce systems (where the customer is able to inspect and purchase products on the Internet). This paper presents a survey of Greek e-commerce systems. Our aim is to present an ‘inside view’ of such systems. The study focuses on the technological infrastructure of such systems , their project managers’ objectives (both short term and long term), and their opinion for the aid of e-commerce systems to the development of their business [5,2,3]. In section 2 the paper presents the method of the survey, while in section 3 the data analysis of the survey is presented. Finally section 5 presents the conclusion of this research. At the end, this paper points out the contribution of the development of Greek e-commerce systems to the additional growth of Greek electronic commerce.

5 Figures and Tables

Cite this paper

@inproceedings{Giorgos2004ASO, title={A Survey on the Business Goals, the Investment on Technology and the Return of Investment on Greek E-commerce Systems}, author={Kapogiannis Giorgos and Antonia Stefani and Michalis Nik Xenos and Mixanetzis}, year={2004} }