Corpus ID: 168016824

A Study on the Marketing Strategies of Guilin Merry-land Theme Park

@article{Rongjuan2012ASO,
  title={A Study on the Marketing Strategies of Guilin Merry-land Theme Park},
  author={Huang Rong-juan},
  journal={Journal of Hechi University},
  year={2012}
}
Guilin Merry-land theme park is a national "5A" tourism scenic spot,it won the "national top ten theme park" and "Guangxi top ten scenic spot" honor.Since starting business,it has already received almost ten million tourists,which plays an important role in Guilin's tourism.This paper analyzes the marketing strategies of Guilin Merry-land Theme Park from the aspect of product,price,promotion and marketing channels.By comparing with Changsha World Window,the paper tries to find out the problems… Expand