A Study on the KBS TV Drama Winter Sonata and its Impact on Korea's Hallyu Tourism Development

  title={A Study on the KBS TV Drama Winter Sonata and its Impact on Korea's Hallyu Tourism Development},
  author={Hee‐Joo Han and Jae-Sub Lee},
  journal={Journal of Travel \& Tourism Marketing},
  pages={115 - 126}
The purpose of this paper is to examine the ties between the success of a TV drama Winter Sonata, produced by the Korean Broadcasting System (KBS), and the flow of tourism into Korea. By deconstructing the Hallyu phenomenon, started in part by Winter Sonata, the study tries to determine possibilities for Korean tourism expansion. Literature reviews, tourism data, interviews with specialists, and actual pieces of feedback from Winter Sonata's Egyptian audience are referred to draw conclusions on… 

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