• Corpus ID: 20107128

A Study on the Factors Influencing on Repurchase Intentions of Major Web Shopping Sites in China

  title={A Study on the Factors Influencing on Repurchase Intentions of Major Web Shopping Sites in China},
  author={Ook Lee and H. S. Lee and Myung Keun Jee and J. C. Ahn},
This study examines the impact of the factors generated from previous research on the repurchase intentions of Chinese web shopping customers based on their shopping experience via major web shopping sites. The specific factors were classified into three general factors which are Web System Quality, Product Quality, and Customer Relation Quality. A total 421 data sample was collected. When analyzing the results of the survey, SPSS Statistics 21.0 was used. For validity and reliability… 

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