• Corpus ID: 36992294

A Study on factors influencing consumer buying behavior in cosmetic Products

@inproceedings{Kumar2014ASO,
  title={A Study on factors influencing consumer buying behavior in cosmetic Products},
  author={Harish Kumar and S. Franklin John and S. Senith},
  year={2014}
}
The purpose of this study is to investigate internal and external influences on consumers purchasing decisions on cosmetic products in Tamilnadu and Kerala. The questionnaires were given to 500 consumers who are all using cosmetics. Out of 500 consumers contacted, 412 questionnaires were received with required coverage and details. The instruments of this study involved two parts: the first section of the instrument consisted of forced-choice questions about demographic characteristics: gender… 

A STUDY ON FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR IN MOBILE PHONES

The study is carried out to investigate internal and external influences on consumers purchasing decisions on smart Mobile Phone in Mumbai. The structured questionnaires were given to 100 consumers

Analysis of Women Consumer Behavior for Purchasing “Oriflame” Cosmetic Product: Phenomenology

The desire to be the perfect, to innovative is human nature. Caring about their body and their physical aspect is very important to women. The application of cosmetic has become a social phenomenon

Influence of income growth on purchasing patterns of luxury cosmetic products among Nigerian customers

The purpose of the study is to understand the purchasing patterns of the Nigerian consumer who were luxury cosmetic users who frequented the Estee Lauder companies stores in Nigeria, and to exploit the market segment which has untapped potential and opportunity.

FEMALE CONSUMER: IMPORTANCE OF COSMETICS AND BEAUTIFICATION IN THEIR BUYING

Purpose: The purpose of this paper is to study the importance of cosmetics and beautification in the female consumers buying. Design/Methodology: Research design is based on exploratory and

A study on factors influencing cosmetic buying behavior of consumers

The research mainly focuses to understand the buying pattern of consumers for cosmetic products. Through this paper an attempt was conducted to identify the different factors that impact and

Analyzing Customer Satisfaction: Consumer Behavior towards the Selection of Beauty Products in Klang Valley

In Malaysia, the beauty and health industry is growing very rapidly. Malaysians are expected to spend about RM9.61 billion yearly on cosmetics and toiletries products by 2019. Beauty industry becomes

Factors affecting the choice of buying Korean cosmetics

Article history: Received: March 3, 2020 Received in revised format: March 25 2020 Accepted: May 11, 2020 Available online: May 11, 2020 The purpose of this study is to evaluate the factors that

Effect of Advertisement on Buying Behaviour of Consumers in Mumbai

In today’s business world, marketing processes are based on the interaction between a business and the consumers. Advertising has been considered as a popular management tool for dealing with the

Factors that affect customer loyalty in small enterprises

  • Z. Worku
  • Business
    Innovative Marketing
  • 2019
The study was conducted by collecting the data from 608 customers of migrant retailers working in the retail industry of Pretoria West in South Africa in order to identify socioeconomic factors that

IMPACT OF ADVERTISEMENT ON BUYING BEHAVIOUR OF CONSUMERS IN SIVAKASI

In today’s business world, marketing processes are based on the interaction between a business and the consumers. Advertising has been considered as a popular management tool for dealing with the

References

SHOWING 1-10 OF 28 REFERENCES

You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands

The set of associations consumers have about a brand is an important component of brand equity. This paper focuses on reference groups as a source of brand associations, which can be linked to one's

Sports Celebrity Influence On The Behavioral Intentions Of Generation Y

ABSTRACT Teenagers currently spend an estimated $153 billion a year on everything from computers to cars to clothes (Brand, 2000). Trend conscious teens are very active in utilizing the media and

Children and business: pluralistic ethics of marketers

Purpose – Marketers have increased decision‐making responsibility when they work either directly or indirectly with children and adolescents; a vulnerable sector of the population. These young

Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity

Abstract Sponsorship of sporting and other events has become an increasingly popular marketing communications vehicle. However, little research has investigated how sponsorship participation is

Consumer behaviour : advances and applications in marketing

I. INTRODUCTION. 1. Ideas and Explanations. 2. In Consumer Research. I. CONSUMER PATTERNS. 3. Loyalty. 4. Brand Equity and Brand Extension. 5. Stationary Markets. 6. Prices and Sales Promotion. II.

Brands as symbolic resources for the construction of identity

The search for self-identity is a key determinant of postmodern consumption so it is essential for marketers to understand the concept and dynamics of self, the symbolic meaning of goods and the role

Constructive Consumer Choice Processes

Consumer decision making has been a focal interest in consumer research, and consideration of current marketplace trends ( e.g., technological change, an information explosion) indicates that this

Principles of Marketing

Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing

The Essential Brand Book: Over 100 Techniques to Increase Brand Value

Brand communication: Contemporary branding Branding, marketing and the business environment Brand configuration Structuring the brand and the organization Service, retail and trade branding Effective

Creating powerful brands : the strategic route to success in consumer, industrial and service markets

Why is it important to create powerful brands understanding the branding process how consumers choose brands business to business branding how consumer brands satisfy social needs developing and