A Study on Methods for Capturing and Treating Heterogeneity in PLS Path Models by Unit Segmentation : FIMIX-PLS , PLS-TPM and REBUS-PLS

Christian M. Ringle University of Hamburg; School of Business, Economics and Social Sciences; Von-Melle-Park 5; 20146 Hamburg; Germany; e-mail: cringle@econ.uni-hamburg.de Silvia Squillacciotti Electricité de France; Research & Development; 1 Avenue du Général de Gaulle; 92141 Clamart; France; e-mail: silvia.squillacciotti@edf.fr Laura Trinchera University… CONTINUE READING