• Corpus ID: 168460711

A Study on How Mobile Banking Has Affected the Banking Industry: Has Mobile Banking Improved Bank Performance?

@inproceedings{Cleveland2016ASO,
  title={A Study on How Mobile Banking Has Affected the Banking Industry: Has Mobile Banking Improved Bank Performance?},
  author={Courtney Elizabeth Cleveland},
  year={2016}
}
This paper explores the effect of mobile banking on the banking industry. It further seeks to investigate if banks improve financial performance as well as customer conversion and retention due to mobile banking. The research sifts through early entries in mobile banking features, data transfer technology evolution along with hand-held mobile device advances. Population demographics are also reviewed to understand which segment is more inclined to use mobile banking applications, giving banks… 

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