• Corpus ID: 13072218

A Study of the Use of Social Media Marketing in the Football Industry.

@inproceedings{Kuzma2014ASO,
  title={A Study of the Use of Social Media Marketing in the Football Industry.},
  author={Joanne Kuzma and Viv Bell and Christen Tomlinson Logue},
  year={2014}
}
Football clubs across the globe are realising that the use of social media is the future in terms of improving and expanding their business, whether this be for marketing purposes or as a medium for directly communicating with their fans. Although this study found that the majority of European teams researched have a social network presence, there was a difference in how effectively social media was used between the various leagues. This study demonstrates that most football clubs have some… 

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