A Study of Presidential Campaign Event Effects from 1952 to 1992

  title={A Study of Presidential Campaign Event Effects from 1952 to 1992},
  author={Daron R. Shaw},
  journal={The Journal of Politics},
  pages={387 - 422}
  • D. Shaw
  • Published 1 May 1999
  • Political Science
  • The Journal of Politics
A persistent argument in political science is that presidential campaign events do not have strong effects because most people (1) are uninformed about issues and candidates, (2) tend to vote based on cues from reliable (partisan) sources about the state of the economy and condition of the country, and (3) face balanced information environments. This study argues that presidential campaign events are multifaceted and their effects are occasionally substantial. The analysis shows that certain… 

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