A Strategic Analysis of M-Commerce in the United States

Abstract

The purpose of this paper is to provide some understanding on the key forces impacting on the successful evolvement of m-commerce in the US market from Mobile Network Operators’ (MNOs) standpoint through using Porter’s Five Forces model. The key to success in m-commerce is dependant on the power relationships among five forces: rivalry, supplier, buyer (customers), new entrants and substitutes .

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Cite this paper

@inproceedings{Park2003ASA, title={A Strategic Analysis of M-Commerce in the United States}, author={Eun-A Park}, booktitle={ICWI}, year={2003} }