A Social Network-Based Inference Model for Validating Customer Profile Data

  title={A Social Network-Based Inference Model for Validating Customer Profile Data},
  author={Sung-Hyuk Park and Soon-Young Huh and Wonseok Oh and Sang Pil Han},
  journal={MIS Quarterly},
Drawing from the social and relational perspectives, this study offers an innovative conceptualization and operational approach regarding the validation of self-reported customer demographic data, which has become an essential corporate asset for harnessing business intelligence. Specifically, based on social network and homophily paradigms in which individuals have a natural tendency to associate and interact frequently with others with similar characteristics, we constructed a relational… CONTINUE READING
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