A Social Model of Design: Issues of Practice and Research

@article{Margolin2002ASM,
  title={A Social Model of Design: Issues of Practice and Research},
  author={Victor Margolin and Sylvia Margolin},
  journal={Design Issues},
  year={2002},
  volume={18},
  pages={24-30}
}
Introduction When most people think of product design, they envision products for the market, generated by a manufacturer and directed to a consumer. Since the Industrial Revolution, the dominant design paradigm has been one of design for the market, and alternatives have received little attention. In 1972, Victor Papanek, an industrial designer and, at the time, Dean of Design at the California Institute of the Arts, published his polemical book Design for the Real World in which he made the… 
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