A Social Information Processing Model of Media Use in Organizations

  title={A Social Information Processing Model of Media Use in Organizations},
  author={Janet Fulk and Charles Steinfield and Joseph Schmitz and J. Gerard Power},
  journal={Communication Research},
  pages={529 - 552}
This article presents a model of how social influence processes affect individuals' attitudes toward communication media and media use behavior. The model integrates two areas of research. One body of work posits that media use patterns are the outcome of objectively rational choices. These choices involve evaluating communication options and selecting an appropriate medium to match the communication requirements of the task. The second perspective is social information processing theory… Expand
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