A Schematic Discoursal Study of Chinese Football Players’ Commercial Transfer News

  title={A Schematic Discoursal Study of Chinese Football Players’ Commercial Transfer News},
  author={Wenhui Yang and Junpeng Zhao and Kaiyue Zhen},
  journal={Studies in Media and Communication},
This cognitive discoursal study explores human cognitive mechanisms by analyzing Football Players’ Commercial Transfer News (FPCTN) through adopting Gibbs’ (2010) embodied view of image schemas in language use and their interpretations in Chinese sports contexts, based on the database of 36 pieces of news reports collected from authoritative sports websites. The results demonstrate that FPCTN writers actively construct their meanings and perspectives by applying various metaphysical and… Expand
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