A SWOT Study of the Development Strategy of Haier Group as One of the Most Successful Chinese Enterprises

@inproceedings{Chan2011ASS,
  title={A SWOT Study of the Development Strategy of Haier Group as One of the Most Successful Chinese Enterprises},
  author={X K. Y. Chan},
  year={2011}
}
This paper puts forward a complete and comprehensive SWOT development strategy model on the basis of the previous SWOT analysis model and the case study of Haier Group. After a general review of both SWOT and Haier, this paper focuses on how Haier can make appropriate SO ST WO and WT strategies by analyzing and allocating its internal factors (strengths and weaknesses) as well as external environments (opportunities and threats). The aim is to provide an applicable Haier model which combines… CONTINUE READING

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