Corpus ID: 168493499

A STUDY ON DIRECT SELLING BUSINESS (AMWAY INDIA LTD) IN KERALA: A CASE STUDY OF CALICUT DISTRICT OF KERALA

@inproceedings{Narayan2015ASO,
  title={A STUDY ON DIRECT SELLING BUSINESS (AMWAY INDIA LTD) IN KERALA: A CASE STUDY OF CALICUT DISTRICT OF KERALA},
  author={Sree Narayan},
  year={2015}
}
  • Sree Narayan
  • Published 2015
  • Business
  • India is a major hub for most of the direct selling companies in the world and is going to be one of the biggest markets in the world as population is one of the major factors for the growth of the industry. Without doubt, India has the greatest potential for direct sales in the world. This is because of their huge middle class, highly entrepreneurial culture, massive international connections and huge technology base. Nowadays there are a lot of opportunities in India in direct marketing. In… CONTINUE READING

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