Corpus ID: 146775257

A STUDY OF COLOR AS A MARKETING CUE IN SAUDI ARABIA

@article{OmarAlkhamisi2013ASO,
  title={A STUDY OF COLOR AS A MARKETING CUE IN SAUDI ARABIA},
  author={Abrar OmarAlkhamisi and Afnan Salem Ba-Brahem and Ahsan Abdullah},
  journal={International journal of social sciences},
  year={2013},
  volume={5},
  pages={12-21}
}
Colors have powerful effects and prompt reactions based on both instincts and connotations. Colors have a subtle but pervasively effective element in graphic design. Colors alter the meanings of the objects or situations with which they are associated and color inclinations can predict consumers’ behavior. Colors instil graphic representations in packaging, advertising, and branding. Colors are also considered a significant part of our psychological and biological heritage. The cultural and… Expand
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