A Road Map to More Effective Web Personalization: Integrating Domain Knowledge with Web Usage Mining

@inproceedings{Dai2003ARM,
  title={A Road Map to More Effective Web Personalization: Integrating Domain Knowledge with Web Usage Mining},
  author={Honghua Dai and Bamshad Mobasher},
  booktitle={International Conference on Internet Computing},
  year={2003}
}
Personalization based on Web usage mining can enhance the effectiveness and scalability of collaborative filtering. However, without semantic knowledge about the underlying domain, such systems cannot recommend different types of complex objects based in their underlying properties and attributes. This paper provides an overview of approaches for incorporating semantic knowledge into Web usage mining and personalization processes. We present two general approaches to integrate semantic… CONTINUE READING

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