Corpus ID: 51997611

A Review of the Effect of Pricing Strategies on the Purchase of Consumer Goods

@article{Faith2014ARO,
  title={A Review of the Effect of Pricing Strategies on the Purchase of Consumer Goods},
  author={Dudu Oritsematosan Faith and Prof Edwin Agwu},
  journal={IO: Empirical Studies of Firms \& Markets eJournal},
  year={2014}
}
This study examined the effect of pricing strategies on the purchase of consumer goods. Also examined in this research is the effect of internet (online presence) on informed purchase decision. The research intended to answer questions on the extent to which competitor's price affects purchase of products, how customers perceive the value-based pricing concept of firms and the extent to which online pricing inform customer purchase decision. This paper being descriptive and historical relied… Expand
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While hotels come up with various discount strategies to attract consumers, especially during a recession, both hotels and consumers seem to favor dynamic pricing. Yet there are not enough studiesExpand
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The authors report a study of the effects of price, brand, and store information on buyers’ perceptions of product quality and value, as well as their willingness to buy. Hypotheses are derived fromExpand
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The purpose of this study is to examine the success of new product pricing practices and the conditions upon which success is contingent. We distinguish three different pricing practices that referExpand
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Dynamic pricing practices by sellers in response to segment and individual-level differences have been made more feasible as internet buyer behavior increases. While benefits from these pricingExpand
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Purpose – Customer value‐based pricing is increasingly recognised by academics and practitioners as the most effective approach to pricing for companies wishing to achieve increased profitability andExpand
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