Corpus ID: 51997611

A Review of the Effect of Pricing Strategies on the Purchase of Consumer Goods

  title={A Review of the Effect of Pricing Strategies on the Purchase of Consumer Goods},
  author={Dudu Oritsematosan Faith and Prof Edwin Agwu},
  journal={IO: Empirical Studies of Firms \& Markets eJournal},
This study examined the effect of pricing strategies on the purchase of consumer goods. Also examined in this research is the effect of internet (online presence) on informed purchase decision. The research intended to answer questions on the extent to which competitor's price affects purchase of products, how customers perceive the value-based pricing concept of firms and the extent to which online pricing inform customer purchase decision. This paper being descriptive and historical relied… Expand
Literature review is useful as a first step to initiating a study. Before determining the title, it's a good idea to prepare supporting articles for research, including previous research or asExpand
The Influence of Product Price on Consumers ’ Purchasing Decisions
Consumers consider various factors when making purchasing decisions. In the literature, important factors that influence the purchasing decision are discussed by using product price factor. The priceExpand
Consumers purchasing decisions on local and national retail bakery products based on price
Purchase decision is the thought process that leads a consumer from identifying a need, generating options, and choosing a specific product and brand. One of the important factors in the decision toExpand
Factors Affecting Consumers’ Intention to Purchase Counterfeit Products in Fashion Industry
The purpose of this study is to examine the factors affecting consumers’ intention to purchase counterfeit products in fashion industry and the way does it affect the consumers’ intention. DuringExpand
Impact of Pricing Practice Management on Performance and Sustainability of Supermarkets in the Urban Area of Enugu State, Nigeria
Consumer shopping behavior is becoming increasingly polarized, which has an impact on price decisions, and the performance and sustainability of supermarkets. This study sets out to empiricallyExpand
“Assessing the Effects of Pricing Strategies on Sales Performance of Street Hawkers in Ghana”
The purpose of the study was to assess the effects of pricing strategies on sales performance of street hawkers in Ghana. The study adopted the survey design. Data were gathered from a purposivelyExpand
The purpose of writing a Literature Review Papers is to determine the effect of brand image and price variables on trust and purchase decisions. With qualitative methods and Library Research. TheExpand
Dynamics of pricing and non-pricing strategies, revenue management performance and competitive advantage in hotel industry
Abstract This research attempts to establish linkages between the dimensions of pricing and non-pricing strategies adopted in hotels in Qatar on the revenue management performance and the gaining ofExpand
How do consumers respond to price gaps in private brand agrifood products?
PurposeThere is a range around reference prices, the so-called latitude of price acceptance, where consumers seem insensitive to changes into prices, with these ranges being wider for buyers ofExpand
Increasing Purchase Decisions on Palm Oil Seeds Through Marketing Mix and Trust
This study aims to examine the impact of trust and marketing mix (product, price, place, and promotion) on the firms’ purchase decisions of palm oil seeds. To meet such aim, we carried out aExpand


Impact of Dynamic Pricing Strategies on Consumer Behavior
While hotels come up with various discount strategies to attract consumers, especially during a recession, both hotels and consumers seem to favor dynamic pricing. Yet there are not enough studiesExpand
Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations
The authors report a study of the effects of price, brand, and store information on buyers’ perceptions of product quality and value, as well as their willingness to buy. Hypotheses are derived fromExpand
Pricing practices of service organizations
Purpose – The purpose of this paper is to explore the pricing policies that service companies adopt along with the pricing information that they gather to set their prices. Despite previous authors'Expand
A Dynamic Model of Customers’ Usage of Services: Usage as an Antecedent and Consequence of Satisfaction
As firms seek ways to manage customer relationships over the long term, understanding the dynamics of the service provider–customer relationship becomes a key priority. In this article, the authorsExpand
A Model of Consumer Goods Characteristics
This paper derives and tests two hypotheses concerning characteristics of purchased consumer goods. One hypothesis states retail price paid is a weighted linear combination of a product's yields ofExpand
Successful New Product Pricing Practices: A Contingency Approach
The purpose of this study is to examine the success of new product pricing practices and the conditions upon which success is contingent. We distinguish three different pricing practices that referExpand
Pricing to Create Shared Value
Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out andExpand
Dynamic Pricing and Consumer Fairness Perceptions
Dynamic pricing practices by sellers in response to segment and individual-level differences have been made more feasible as internet buyer behavior increases. While benefits from these pricingExpand
Customer value‐based pricing strategies: why companies resist
Purpose – Customer value‐based pricing is increasingly recognised by academics and practitioners as the most effective approach to pricing for companies wishing to achieve increased profitability andExpand
An application of a five-stage consumer behaviour decision making model: An exploratory study of Chinese purchasing of imported health food
China has the single largest potential consumer market in the world. However, the study of Chinese consumer behaviour in purchasing health food in general is relatively rare. The research on ChineseExpand