A Review of Technology Acceptance Model in the E-commerce Environment

  title={A Review of Technology Acceptance Model in the E-commerce Environment},
  author={Lu Hong Han and Yongsheng Jin},
  journal={2009 International Conference on Management of e-Commerce and e-Government},
In recent years, Technology Acceptance Model (TAM) has received considerable attentions in the researches of the e-commerce consumer acceptance and behavior intention. The origin and development of TAM in the e-commerce are reviewed, summarized and contrasted respectively. The models are classified into the following three categories: simple modified TAM, models combining TAM with related theories and acceptance models from other perspectives. Reviewing the findings of previous studies, some… CONTINUE READING
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