A Review of Online Advertising Effects on the User Experience

@article{Brajnik2010ARO,
  title={A Review of Online Advertising Effects on the User Experience},
  author={Giorgio Brajnik and Silvia Gabrielli},
  journal={International Journal of Human–Computer Interaction},
  year={2010},
  volume={26},
  pages={971 - 997}
}
  • G. Brajnik, S. Gabrielli
  • Published 13 September 2010
  • Computer Science
  • International Journal of Human–Computer Interaction
This article reviews empirical research conducted in the last decade on the subject of how online display advertising affects the usability and quality of user experience of websites. In particular, from an in-depth analysis of research questions, methods, and findings of the reviewed studies, the following is discussed: (a) which conceptual and theoretical background knowledge, based on psychological explanations of user cognition, affection and behavior, can best support the design and… 
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