A Review of E-Commerce : The Influence of Post-Purchase Factors on Relationships between Customer Loyalty and Perceived Risk

@inproceedings{Wang2016ARO,
  title={A Review of E-Commerce : The Influence of Post-Purchase Factors on Relationships between Customer Loyalty and Perceived Risk},
  author={Siwei Wang and M. Meral Anitsal and Ismet Anitsal},
  year={2016}
}
Introduction The popularity of the Internet has made shopping on online common (Ming-Tsang Hsieh, 2014) and promoted the rise of several giant online retailers, such as Amazon. When many managers consider how shopping environment changed, the main factors are the low price of product and convenient web searching (Babur, Ali and Wildenbeest, 2012). However, it always has the case that the two factors that boost the promotion of online retailers only ignore the steps to reduce the risk perception… CONTINUE READING

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