A Resource-Based Perspective On Corporate Environmental Performance And Profitability

@article{Russo1997ARP,
  title={A Resource-Based Perspective On Corporate Environmental Performance And Profitability},
  author={Michael V. Russo and Paul A. Fouts},
  journal={Academy of Management Journal},
  year={1997},
  volume={40},
  pages={534-559}
}
Drawing on the resource-based view of the firm, we posited that environmental performance and economic performance are positively linked and that industry growth moderates the relationship, with the returns to environmental performance higher in high-growth industries. We tested these hypotheses with an analysis of 243 Finns over two years, using independently developed environmental ratings. Results indicate that “it pays to be green” and that this relationship strengthens with industry growth… 
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