A Research of Factors Affecting Intention to Purchase Itmes of Mobile Social Network Games in Korea : Mainly with ‘scoring Type Of’ Social Network Games


s Many types of business are rapidly growing in a social network service market. Social network could achieve brisk growth due to social network game (SNG). As users of SNG increase substantially, people are paying attention to profits making from users’ game item purchases. Thus, this research examines what make SNG users purchase items. First, we selected… (More)