A Replication of Channel Complementarity Theory among Internet Users in India.


This article examined channel complementarity in health information seeking among Internet users in India. It posited that online users complementarily use different channels to search for health information. Based on the existing literature, it suggested that age is an important moderator of different channels as health information sources. Data regarding… (More)
DOI: 10.1080/10410236.2016.1140268


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