A Real Options-based Framework for Valuing Business Relationships as Strategic Assets

  • John E. Hogan Jonathan D. Hibbard
  • Published 2002

Abstract

In recent years, considerable research has focused on understanding the value derived from market-based assets such as brands and consumer relationships with comparatively little attention being directed at business relationships. We address this gap in the literature by proposing a real options-based framework for valuing business relationships. The… (More)

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