A Quantitative Study of the Impact of Social Media Reviews on Brand Perception

Abstract

This thesis can be categorized under the Influencer Marketing industry with respect to social media initiatives. Influencer marketing is a modern tactic used by brands to enhance their visibility to their target audience by using the services of influential people. The objective of this thesis is to quantify the impact of social media reviews on brand… (More)

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Cite this paper

@article{Joshi2015AQS, title={A Quantitative Study of the Impact of Social Media Reviews on Brand Perception}, author={Neha Joshi}, journal={CoRR}, year={2015}, volume={abs/1710.08836} }