A Quantitative, Nonreactive Study of Mass Behavior with Emphasis on the Cinema as Behavioral Catalyst

  title={A Quantitative, Nonreactive Study of Mass Behavior with Emphasis on the Cinema as Behavioral Catalyst},
  author={Armando Sim{\'o}n},
  journal={Psychological Reports},
  pages={775 - 785}
  • A. Simón
  • Published 1 June 1981
  • Psychology
  • Psychological Reports
The quantification of several fads is reported. Quantifying data through use of an unobtrusive method demonstrated that fads can be objectively studied as examples of mass behavior. It was also noted that a fad is qualitatively different from a panic or a fashion. Generalizations of fads were noted. Implications of the findings were discussed, especially as they relate to news bias and the social/political fields. 

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