Corpus ID: 49433710

A Qualitative Study on What Reasons Affect Millennials ’ Attitudes by Influencer Marketing in Sweden

@inproceedings{Grafstrm2018AQS,
  title={A Qualitative Study on What Reasons Affect Millennials ’ Attitudes by Influencer Marketing in Sweden},
  author={Johan Grafstr{\"o}m and L. Jakobsson and Philip Wiede and Jenny Balkow},
  year={2018}
}

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