A Public Sector Marketing Model to Measure the Social and Environmental Values of Public Strategies: An Empirical Study on a Green Public Service

@article{Boenigk2016APS,
  title={A Public Sector Marketing Model to Measure the Social and Environmental Values of Public Strategies: An Empirical Study on a Green Public Service},
  author={Silke Boenigk and Mareike M{\"o}hlmann},
  journal={Journal of Nonprofit \& Public Sector Marketing},
  year={2016},
  volume={28},
  pages={104 - 85}
}
ABSTRACT This article develops a public sector marketing model to measure the social and environmental values of public strategies. Applying partial least squares path modeling, the authors empirically test the model by conducting a quantitative survey (N = 603) among users of a green public service in the form of a public bike-sharing system. The findings reveal that users simultaneously perceive public outcomes on the social value and environmental value dimensions. The effect estimated on… 
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