A Public Sector Marketing Model to Measure the Social and Environmental Values of Public Strategies: An Empirical Study on a Green Public Service

  title={A Public Sector Marketing Model to Measure the Social and Environmental Values of Public Strategies: An Empirical Study on a Green Public Service},
  author={Silke Boenigk and Mareike M{\"o}hlmann},
  journal={Journal of Nonprofit \& Public Sector Marketing},
  pages={104 - 85}
ABSTRACT This article develops a public sector marketing model to measure the social and environmental values of public strategies. Applying partial least squares path modeling, the authors empirically test the model by conducting a quantitative survey (N = 603) among users of a green public service in the form of a public bike-sharing system. The findings reveal that users simultaneously perceive public outcomes on the social value and environmental value dimensions. The effect estimated on… 
An Empirical Study Of Consumption Values On Green Purchase Intention
: Recently a major boost up in consumers converting to green consumption has been observed due to accelerating sustainable development. Subsequently, the purpose of this study is to analyze the
Audit Institutions in the European Union: Public Service Promotion, Environmental Engagement and COVID Crisis Communication through Social Media
This article analyses Social Media (SM) use as a promotion tool for public institutions in the public audit sector. The authors propose a quantitative model to assess online engagement of 94 European
Analyzing Toyota City’s Eco-policy Through Strategic Marketing Tools
Toyota City has long been making efforts to promote its eco-policy based on five eco-themes: transportation, the urban center, industry, forests, and the public welfare and livelihood. A previous
How Can Governments Tackle Consumption Tax Evasion? Shedding Light on the Antecedents of Consumer Attitudes and Intentions
ABSTRACT Governments around the globe have been trying to find ways to curtail consumption tax evasion, which can be initiated by either a supplier or a consumer. Yet researchers have only recently
Underlying Gaps between Environmental Knowledge and Behavior in the City of Toyota: Phase II
This study analyzes underlying gaps between environmental knowledge and behavior in the city of Toyota. Previous studies suggest that citizens’ environmental knowledge of the eco-items comprising the
How Does Green Training Boost Employee Green Creativity? A Sequential Mediation Process Model
Based on the data collected in Chinese public sectors, the results indicate that green training is positively related to green creativity and this relationship is sequentially mediated by green values and green intrinsic motivation.
Purchase Intentions of Non-Certified Organic Food in a Non-Regulated Market: An Application of the Theory of Planned Behavior
This study is one of the first to investigate consumer preferences toward organic food in a developing country, Pakistan, where organic food is not certified. Responses to a survey based on the the...
Factors affecting “ resistance to change ” : an explanatory study conducted in the healthcare sector
“Resistance to change” has significantly concerned the research community over the last 15 years, since it is proven to be the main failure cause of all change initiatives, especially when it comes
Environmentalism—A Question of Guilt? Testing a Model of Guilt Arousal and Effects for Environmental Campaigns
ABSTRACT Guilt has been identified as a crucial factor mediating the effects of social campaigns. So far, however, knowledge regarding the process of guilt arousal is limited. This paper studies


Marketing in the Public Sector: Towards a Typology of Public Services
The concept of marketing has conventionally been viewed by public service professionals as inappropriate to organizations concerned with the delivery of public good services. However, the adoption of
The Value of Environmental Social Responsibility to Facility Managers: Revealing the Perceptions and Motives for Adopting ESR
This study is grounded in the debate surrounding the perceived value of environmental social responsibility (ESR). Applying the Managerial Theory of the Firm, in-depth interviews were conducted to
The Impact of Social Marketing on Social Engineering in Economic Restructuring
SUMMARY Social Marketing is a rapidly growing marketing sub-discipline based on the premise that bringing successful commercial marketing technologies to bear on problems of individual and social
Creating public value : strategic management in government
Acknowledgments Introduction Purposes Sources and Methods Tests 1. Managerial Imagination The Town Librarian and the Latchkey Children Public Managers and Public Management An Alternative Approach to
Consumer Perceptions of Sustainability: A Free Elicitation Study
While sustainability has long been conceptualized as comprising three pillars (ecological, economic, and social), extant research and practice tends to focus on the ecological dimension of
Concepts in Conflict: Social Marketing and Sustainability
This article discusses a major dilemma faced by social marketers: the conflict between implementing social marketing programs aimed at developing material wellbeing and the increased use of resources
The Construction of Perceptions on the Environmental and Managerial Considerations of an Urban Green Space
By ensuring that all participants are equally encouraged to voice thoughts and suggestions, this method supports a thorough and perhaps more realistic approach towards public engagement than discrete survey questions in isolation.
On the Effectiveness of Social Marketing—What Do We Really Know?
Social marketing continues to play an important role, as societies are facing diverse social problems. Therefore, scientific findings on the effectiveness of social marketing are particularly
Gri Sustainability Reporting Guidelines For Public And Third Sector Organizations
Abstract This article provides a critique of the Global Reporting Initiatives (GRI) guidelines, sustainability reporting (SR) guidelines and also examines their applicability to public and third